Check Mat Campaign

Strategic & Creative Campaign Design with Print and Social media ads for the handmade, anatomical mattresses from natural materials Check Mat.

Main idea: Bad sleep seriously harms health!

The concept of the campaign was based on the effects that a bad or incomplete sleep can have on daily life, with the result that many times they are fatal.

The campaign started on World Sleep Day and the theme chosen to be featured on this day was something that unfortunately happens very often on Greek – and not only – roads and was the case where a driver falls asleep while driving.

The campaign continues with other issues, aiming to raise public awareness of an issue that we often do not give it due importance as we do not understand the role it plays in our lives and health, sleep.