Macrovita New Brand Identity

Concept & Creative Design of a new Corporate Identity of Macrovita.

Central idea: pattern

The new identity is based on the architecture of patterns, which is directly connected to various art expressions during multiple eras of the Greek civilization. The patterns are also found in nature as well, so in the new identity the corporate values of the brand are expressed through patterns in leaves, fruits, hives etc. whilst every one of the first materials that are used in the products (olive, rice, argan, cotton, grape) develops its own unique pattern.